Having a Facebook account doesn’t mean you know how to market your business.
In fact, I guarantee it.
Marketing is more important than ever in this internet-connected world. People are bombarded every single day by adverts and posts for businesses that some Facebook algorithm decided they need to see – and it might not be your business.
The good news is you can compete with the big boys with their big budgets and big teams of content creators. You just have to be smarter.
This is the first of a series on what Facebook can, and can’t, do for your business.
What’s difference between a personal account and a business page?
Your wife has signed you up to Facebook because she says it’s a great way to keep in touch with the kids and that old mate from school you vaguely recall last seeing at some second cousin’s wedding. But how do you do business with it?
The quick answer is, you don’t.
Firstly, your family and friends are going to get sick of you spruiking your wares all the time.
Secondly, Facebook takes a dim view using a personal page for business and can actually ban you for violating their terms of service.
Of course, Facebook wants you to spend some of your hard-earned money and has created Facebook Business Pages where you can sell your services to your heart’s content.
But you do need to have a personal account in order to create a Business Page. You can learn how to do this here.
What’s so good about a Facebook Business Page?
It’s the thing which gets business people up and out of bed in the morning: data. Lots of lovely data.